Nov 2025 Floorplan Finance

We’ve partnered with Vero Technologies

Bringing faster service and better outcomes for floorplan finance customers

We are excited to announce we have recently joined forces with Vero Technologies, an international provider of technology systems for wholesale and asset finance businesses. This partnership marks Vero’s international expansion and is a strategic play for Soda Capital as we continue to deliver on our goal of providing simple and smart finance for every stage of the distribution channel.

The floorplan finance industry is rapidly evolving across Australia and New Zealand. This evolution emphasises the need for data driven decisions and seamless integration into the broader ecosystem of manufacturers, suppliers and dealers.

Commenting on the new partnership Soda Capital CEO, Jordan Edwards outlined that the Vero platform will enable Soda to take its service offerings to the next level.

“We’ve built a strong reputation around speed, transparency and technology. With Vero’s expertise in asset-based finance automation, we’re confident that we can scale more efficiently, while continuing to provide best-in-class financing solutions to our partners,” Edwards remarked.

“What became obvious is that Vero, like Soda, is a technology first, agile and forward thinking business; and that’s the type of business we’re excited to be partnering with.”

By leveraging the Vero platform, Soda Capital will be able to automate key workflows in the loan origination, servicing and portfolio management pathways, whilst accelerating decision-making to further streamline dealer funding and improve operational efficiency.

“What we hear from our customers, time and time again, is that they want the financing process to be as simple as possible. We firmly believe that the addition of the Vero platform will enable us to continue delivering our customers smart finance solutions that simply cash flow, optimise inventory management and drives sales growth,” Edwards went on to say.

“Vero’s end-to-end lending platform will mean we can increase transparency in dealer financing, ensuring real-time visibility into asset performance. It also means that we optimise credit risk management proactively identifying potential exposures and reducing inefficiencies alongside improving capital deployment to ensure funding is allocated efficiently to meet market demand.”

“For our customers, this means we are able to continue delivering clear, easy and workable finance solutions for businesses that need it fast.”

Soda Capital was founded in 2022 by CEO Jordan Edwards after acquiring the floorplan loan book from Dynamoney. Drawing on extensive experience scaling finance businesses, Edwards established Soda Capital to deliver a simpler, more transparent and dealer-first approach to floorplan and asset finance. Since then Soda has continued to go from strength to strength servicing both the Australian and New Zealand manufacturing, distribution and wholesale markets.

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