Grow your distribution network
with channel finance

Stock your reseller network, get paid on shipment, and let us handle the rest.

Finance that works along the whole distribution chain.

Whether you’re a manufacturer, distributor or reseller, channel finance is built around the way your network actually operates. More inventory moving. Fewer cash flow headaches. We’ll fund your resellers directly so when product leaves your warehouse, you get paid. Your resellers carry the stock they need and repay us on an agreed payment schedule. Simple, fast and transparent.

Get paid on shipment

Convert receivables at shipment, not when your resellers get around to it.

Give your network more room to grow

Resellers with stronger stocking capacity sell more. We increase their purchasing power so they can.

Flexible terms

Repayment structures built around your reseller’s actual cash conversion cycle, not a fixed schedule that doesn’t fit.

Dedicated support

One point of contact. Quick answers. A team that knows your industry.

Finance that fits your flow.

Whether you’re an Australian distributor or OEM, our channel finance is built to flex around how your distribution network actually runs, not the other way around.

Built for three industries.

Technology

Laptops, telephony systems, enterprise hardware, software. Technology moves fast; your resellers need to keep up. Channel finance gives them the capacity to carry the right range and respond to demand without cash flow slowing them down.

Equipment & Appliances

White goods and commercial appliances. High-value stock ties up capital fast. We bridge the gap between delivery and sale so your resellers can stock deeper and sell more of your product.

Parts & Accessories

Range wins in parts. Channel finance helps your resellers carry your full catalogue and deliver better service levels with fewer lost sales and better sell-through across the network.

image of a marine with boats under floorplan financing

Looking for floorplan finance?

We offer fast and flexible floorplan finance solutions without hidden fees or costs; just a simple and effective approach.

Learn more

Your questions, answered.

What is channel finance and how does it work?

Channel finance is a funding solution that sits behind your reseller network, allowing you to be paid as soon as product leaves your warehouse. Instead of extending traditional credit terms, Soda Capital funds your resellers directly, so the transaction is completed upfront. Your resellers then repay us over an agreed period that reflects how they sell and turn over that stock. It’s a simple shift that removes payment delays without changing how your network operates.

Who is channel finance designed for?

Channel finance is designed for manufacturers and distributors who rely on a network of resellers to take product to market. It works particularly well in industries where inventory is either high value or fast moving, and where the ability to hold more stock directly impacts sales performance. At the same time, it supports resellers by giving them greater purchasing capacity, allowing them to grow without being constrained by their own cash flow.

How quickly can channel finance be implemented?

The process is designed to be straightforward and efficient. Once approved, funding can be made available quickly, allowing your network to start accessing additional purchasing capacity and enabling you to see the benefits in your cash flow almost immediately.

Which countries can I import products from?

We provide channel finance for goods imported from a vast array of countries

soda capital floorplan finance application

Get channel finance set up quickly.

No establishment fees. Apply online and get a decision fast.

Apply now Talk to a specialist

Grow your distribution networkwith channel finance