At Soda Capital, we offer wholesale distribution and integrated floorplan finance solutions that drive growth, optimize cash flow, and boost sales across Australia and New Zealand.
Our mission is to keep finance simple, supportive and built for how the supply chain really works, from OEMs to end users.
Soda Capital was founded in 2022 by Jordan Edwards, after acquiring the floorplan loan book from Dynamoney. Drawing on deep experience scaling finance businesses, Jordan launched Soda to deliver a simpler, more transparent, and dealer-first approach to floorplan and asset finance.
Today, Soda Capital partners with businesses across Australia — offering integrated finance solutions that help their partners grow, with trust and service at the core.
These are the principles that guide how we work, partner and grow.
Simple, transparent solutions that just make sense.
Smarter tools, faster service, better outcomes.
Real people. Real conversations. Real support.
We move quickly and adapt to what you need.
We grow with you and here for the long haul.
Simple, transparent solutions that just make sense.
Smarter tools, faster service, better outcomes.
Real people. Real conversations. Real support.
We move quickly and adapt to what you need.
We grow with you and here for the long haul.
We’re a team of thinkers, doers and finance problem-solvers. With a mix of industry smarts and startup energy, we’re here to help businesses thrive—and we back each other to do our best work.
We’re always on the lookout for good talent. Help make a difference in continuing to simplify floorplan and asset finance and join our growing team.
