Simon Beckett appointed to Soda’s Board as Advisor
Soda Capital is pleased to announce the appointment of Simon Beckett to its Board as an Advisor, strengthening the company’s governance and strategic capability as it continues to scale its specialist floorplan and asset finance offering across Australia and New Zealand. The appointment follows strong loan book growth and forms part of a broader strategy to deepen market presence and strengthen institutional capability.
It marks a significant step in the company’s continued growth and strategic evolution across the floorplan and distribution finance landscape. A former executive of GE Capital and MD of Wells Fargo Australia, Beckett brings over 30 years of experience building and developing high-performance, customer-focused businesses in the finance sector to the role. His career has spanned numerous senior executive roles across the UK, Europe, the US, Australia, and New Zealand – and he currently sits on the boards of multiple financial services companies.
‘Simon is a great addition to our board. He’s got a long track record of success within the finance industry, and his customer-first focus aligns with our vision to make floorplan finance simpler, faster and more transparent for distribution channels,’ said Jordan Edwards, CEO of Soda Capital.
Soda Capital has experienced significant growth in recent years, driven by increasing demand for flexible, dealer-focused funding solutions that prioritise speed, simplicity, and consistency of service. With a model built around strong dealer relationships and smarter cash flow management, the business continues to invest in technology, partnerships, and governance structures that support long-term scalability.
“Bringing Simon on board reflects our next phase of expansion as we continue to scale our floorplan finance offering and deepen our support of the distribution channel across key industry sectors,” Edwards went on to say.
Simon stated, “he was drawn to Soda Capital’s clear market positioning and relationship-led approach. Soda Capital has established a strong product supporting dealers with flexible, practical funding solutions. I look forward to contributing at the Board level as the business continues to grow and evolve its platform.”
Rather than signalling a change in direction, the appointment reinforces Soda Capital’s existing strategy: delivering smarter, simpler funding solutions that help dealers move stock, protect cash flow, and grow with confidence.
*The person(s) who authorised this announcement: Jordan Edwards, CEO of Soda Capital.
