May 2025 Asset Finance

Why offering in-house finance is vital for your dealership

In-house dealership finance gives your customers access to fast, flexible asset finance- so they can buy more, and you can sell more. Improve customer convenience and service and boost profits with in-house financing. Convert more leads, sell higher priced items and cultivate customer loyalty with customisable in-house partnership models. Let’s look at the top reasons why in-house finance is vital for your dealership.

Benefits of in-house financing for your dealership

Increased or new revenue sources

Dealerships can earn a profit on the vehicle sale and earn interest or commission on the car finance, effectively generating revenue from two sources.

Increased sales

Reduce pricing objections and make assets more affordable and accessible by allowing customers to spread the cost over time. Remove the need for your customers to source external financing, which may delay the decision-making process. With in-house dealership financing, customers can purchase higher-priced items that they may not usually be able to afford upfront.

Customer Retention

Retain customers and build relationships by offering a one-stop shop for purchasing and finance.

Convenience for buyers

In-house dealership financing streamlines the buying process, making it easier for customers to get approved and secure their new car or machinery item straight away.

Improved inventory management

Improve stock turnover with in-house financing options. Foster a positive customer experience, repeat business, and avoid the risk of overstocking or aging inventory.

Finance new or used assets

Flexible and straightforward dealer asset finance for new and used assets opens up new pathways for sales growth.

Benefits for your customers

Seamless buying experience

Getting finance on the spot at the dealership is often faster and more convenient than going to a bank or lender.

Flexibility

Some dealerships offer more flexible loan terms and repayment schedules than traditional bank loans.

Potential for easier approval

In some cases, dealer loans may be easier to secure than conventional bank loans, particularly for buyers with a less-than-perfect credit score.

Trade-in benefits

You may be able to offer better trade-in values for customers who choose to finance directly with your dealership.

How does in-house asset dealer finance work?

At Soda Capital, we make introducing asset finance solutions to your customers a breeze. We offer three bespoke partnership models that can be tailored to your business and allow seamless integration.

Dealer introduced

With dealer-introduced finance, refer your clients to Soda Capital for finance options. We deal directly with the client to organise the finances.

White Label Solution

With a white-label finance partnership, you gain access to our finance options and expertise with the added benefit of being able to brand it under your own business. It can be a great option to strengthen your OEM.

Joint Venture Partnership

This model provides an opportunity to co-own a finance company with Soda Capital, with both parties sharing operational control and financial returns.

Applications take as little as 10 minutes, allowing you to spend less time on loan documentation and more time generating sales.

What industries do you offer dealer asset finance for?

We offer asset finance for various industries, including automotive (trucks, cars, trailers), caravans and camper trailers, marine (boats, jet skis and engines), agricultural equipment, grounds care and outdoor power equipment, materials handling, construction and industrial equipment. Loan periods are between 2-7 years and come with various options, including balloon payment, 0% deposits and same-day approvals.

Promote business growth with in-house asset finance

Are you interested in optimising and growing your business? In-house dealership finance can provide you with the competitive edge you have been looking for. Fill out our online application form or speak with one of our team for more information.

Open an account in minutes. 

Access funds fast, apply online with no delays. No establishment fees and only pay interest when using your facility. Get financed in under 72 hours.*

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